Digital Marketing Specialist – Fixed-Term Contract (15 months)

Candidatul ideal

We’d love it if you had:

• A “can do” attitude, associated with an inclination for working in close collaboration with the team;
• Previous experience in a similar position of minimum 3 years;
• Basic technical knowledge (HTML/CMS, tracking and analytics principles) and a basic understanding of UX principles, for effective collaboration with the Tech and Product teams;
• Practical experience in using marketing automation/ESP tools (Mailchimp, Salesforce Marketing Cloud or similar), SEO tools (Google Search Console, SEMrush/Ahrefs or similar) and SEM;
• Knowledge of digital advertising tactics and monitoring and optimization tools;
• High autonomy and ownership of results, in a hands-on execution role;
• Proactivity, energy and the ability to organize and prioritize multiple projects in parallel;
• Solution-oriented mindset, flexibility and adaptability;
• Excellent skills in clear and coherent communication, creativity.

Descrierea postului

You need to successfully:

• Contributing to the implementation of Sameday’s digital marketing strategy, in order to respond to the company’s business objectives;
• Planning, configuring, implementing, evaluating and optimizing Sameday’s direct mailing campaigns, using email marketing/automation platforms and also getting involved in generating relevant content for current and future clients;
• Managing the sameday.ro website using the company’s CMS — keeping information up to date through coordination with other stakeholders in the company, editing and improving content, and collaborating with the Tech and Product teams for the continuous development of the site and the optimization of the user experience;
• Collaborating with the Product team in defining landing pages, bringing the marketing perspective on structure, message and elements meant to increase the conversion rate;
• Monitoring and managing the brand’s reputation on search engines (e.g. Google) and the implementation of corrective actions;
• Implementing SEO practices using dedicated tools (Google Search Console, SEMrush/Ahrefs or similar) and developing new methods for improving SEO/SEM results;
• Optimizing the communication experience with users on the managed channels (email, website), to support engagement and retention;
• Defining, monitoring and periodically reporting relevant KPIs for each area of activity, measuring the performance of all digital marketing efforts in relation to personal and business objectives, to the Marketing Manager;
• Identifying methods for improving digital marketing campaigns by reporting to performance indicators and their impact on Sameday’s business verticals;
• Working closely with the Marketing Communication, Customer Experience,
• Growth and Sales teams in defining and implementing campaigns;
• Collaborating with media and creative agencies in generating and optimizing campaigns.

What comes with the job?

• A motivating salary package & flexible benefits;
• Private medical subscription with the possibility to choose from three partner clinics;
• Access to dedicated platforms for well-being, sports and personal development;
• Specialized trainings & free access to learning platforms;
• Development and promotion opportunities within the company;
• Discounts and promotional packages within the partner network for telephony, dental care, optical and tourism services;
• A voucher on the occasion of your birthday as well as for Christmas and Easter.